A single controlling metaphor
Mastery of the violin equated to mastery of investment management, carried through the whole site.
Portfolio Investment Firm
Ordian Capital
Investment management as craft — a portfolio house that treats every mandate like a violin built by hand.
Overview
Ordian Capital is an FSP-licensed Cape Town investment manager (FSP 52994, Bellville) offering segregated portfolios, unit trusts, structured products, offshore investments and cash management to private clients and financial advisors.
The challenge
In wealth management, trust is the whole product. The site needed to read as established, precise and discreet: credible to high-net-worth individuals and to advisors choosing a partner to sit behind their own client relationships.
What we built
We built the brand narrative around a single controlling metaphor — mastery of the violin equated to mastery of investment management — and carried that discipline through the structure: a clear “who we serve” split, a considered three-step onboarding rhythm, and a full services architecture.
What the site does
Credibility up front
FSP licensing surfaced early, with a clear who-we-serve split for private clients and advisors.
Considered onboarding
A three-step onboarding rhythm across the full mandate range, from segregated portfolios to offshore.
By the numbers
5
Mandate types under one roof
3-step
Client onboarding
3+yrs
As a Webnova client
Let’s build something
Explain your problem.
We’ll code your solution.
No sales pitch. No tiered packages. Just a proper conversation about what you’re trying to do and whether we’re the right team to help you do it. If we are, brilliant. If we’re not, we’ll tell you who is.